Well, how many consultants do we need? Just one! Someone with enough experience to tell us exactly who we should hire for:
By the time we have listed them all a day is gone. And tomorrow we have to add all the names of the directors, their dedicated project managers and their team members.
.... your customers will prefer to park without the restriction they experience in most towns and cities these days. Your customers are coming to your shopping centre because it is easy to reach and easy to park - for free, of course.
True or false?
The quality of a car park will tell customers a lot about how well your centre - well, their centre, is managed. It is for many customers the first point of making physical contact with a retail mall. It is the place where they leave one of their more valued possessions. A well kept car park will tell a customer how you, the owner and the CM (Centre Management), value their visit and how you are running things.
I have been told to keep my blog entries shorter.
Lets try - I went back to double check - and yes, staff in this particular shopping centre does use the prime car parking space close to the entrances - La Cañada.
The prime car parking area was full well before the official opening time at 10.00.
Why is this bad? Well staff are using car parking spaces for the whole time of their shift and are not generating any turnover.
A customer car parking space is used serveral times a day by different visitors:
Average visiting time around 2-3 hours (+/-) during 12 hours of opening = 4-6 uses. If we now multiply this with the average shopping ticket we get the daily turnover value of the parking space.