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Centre Management

Why do we need so many Consultants?

Christian Cuhls's picture
Submitted by Christian Cuhls on Fri, 07/01/2011 - 14:23

Well, how many consultants do we need? Just one! Someone with enough experience to tell us exactly who we should hire for:

  • the design work,
  • the letting,
  • the Marketing,
  • the PR,
  • the interior design,
  • lawyers for 
    • private, commercial issues,
    • public and planning law,
    • land issues,
    • finance and taxation
  • concept advisor,
  • urban planner,
  • market researcher,
  • commercial investment adviser,
  • experts and accountants for
    • finance,
    • taxation,
    • investor relations,
  • financial controller, 
  • engineers for
    • traffic,
    • infrastructure,
    • geo technology,
    • hydrology,

 

 

 

 

 

 

 

  • advertising agency,
  • web designer,
  • structural design,
  • acoustics,
  • building physics,
  • waste management,
  • M & E design,
  • landscape design,
  • accessibility,
  • lighting,
  • fire prevention,
  • security systems,
  • orientation,
  • special effects,
  • mall furniture and features,
  • management experts for
    • the project (PM),
    • for the centre (CM),
    • for car parking,
    • for the facility (FM),
  • tenant coordinator,
  • tenant controller, 
  • …..

 

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By the time we have listed them all a day is gone. And tomorrow we have to add all the names of the directors, their dedicated project managers and their team members.

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You should not manage your car park, because ....

Christian Cuhls's picture
Submitted by Christian Cuhls on Thu, 22/04/2010 - 09:30

A traditional style parking meter.... your customers will prefer to park without the restriction they experience in most towns and cities these days. Your customers are coming to your shopping centre because it is easy to reach and easy to park - for free, of course.

True or false?

The quality of a car park will tell customers a lot about how well your centre - well, their centre, is managed. It is for many customers the first point of making physical contact with a retail mall. It is the place where they leave one of their more valued possessions. A well kept car park will tell a customer how you, the owner and the CM (Centre Management), value their visit and how you are running things.

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Staff Car Parking in prime location

Christian Cuhls's picture
Submitted by Christian Cuhls on Tue, 20/04/2010 - 09:30

La Cañada - Staff Car ParkingI have been told to keep my blog entries shorter.

Lets try - I went back to double check - and yes, staff in this particular shopping centre does use the prime car parking space close to the entrances - La Cañada.

The prime car parking area was full well before the official opening time at 10.00.

Why is this bad? Well staff are using car parking spaces for the whole time of their shift and are not generating any turnover.

A customer car parking space is used serveral times a day by different visitors:

Average visiting time around 2-3 hours (+/-) during 12 hours of opening = 4-6 uses. If we now multiply this with the average shopping ticket we get the daily turnover value of the parking space.

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2.7 Centre Management

Christian Cuhls's picture
Submitted by Christian Cuhls on Fri, 03/04/2009 - 15:49

We have not even designed the concept yet and there we are discussing the Centre Management already? The Centre Manager will be in charge of the completed shopping centre and she or he needs to bring harmony to a busy, crowded and noisy place in the future.

Charles_Lamoureux WikipediaSo, the Centre Manager would be one of the best people to ask what is really important to be successful. Involving an experienced Centre Manager from the start will help the process of developing a suiccesful shopping centre tremendously.

 

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