This is about the looks, the aesthetics, the beauty of a building.

While a plan has to be functional and is based on figures, facts and tenant requirements, the elevations are a matter of taste, perception, age, upbringing, fascination and in the end should appeal to thousands, even millions of shoppers eventually coming to the mall, the shopping and/or entertainment centre the department store, etc.

So, who should decide what a shopping centre should look like? Well, we shall leave this to be debated. Here or in one of the forums.

Let's just list those who will have a say in the matter: