You should not manage your car park, because ....

Christian Cuhls's picture

A traditional style parking meter.... your customers will prefer to park without the restriction they experience in most towns and cities these days. Your customers are coming to your shopping centre because it is easy to reach and easy to park - for free, of course.

True or false?

The quality of a car park will tell customers a lot about how well your centre - well, their centre, is managed. It is for many customers the first point of making physical contact with a retail mall. It is the place where they leave one of their more valued possessions. A well kept car park will tell a customer how you, the owner and the CM (Centre Management), value their visit and how you are running things.

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